AFR Business Case Studies | Search engine marketing (SEM)

Thursday, March 20, 2025

Glossary A - Z

Search engine marketing (SEM)

A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of search engine optimisation, paid placement,contextual advertising, and paid inclusion.

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Glossary A - Z

Search engine marketing (SEM)

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Business Environment | Developing organisational culture
Business Environment | Measuring business performance
Business Environment | Mission and Objectives
Business Environment | Significance of business
Business Environment | Stakeholders
Business Environment | The business life cycle
Business Environment | The external environment
Business Environment | The role of business in the economy
Business Environment | Types of large organisations
Business Law | Business obligations under selected legislation
Business Law | Impact on business
Business Law | Proactive business and the law
Business Structure and Organisation | Aligning structure to objectives
Business Structure and Organisation | Forms of ownership of large organisations
Business Structure and Organisation | Franchising
Business Structure and Organisation | Organisational structures:overview
Business Structure and Organisation | Small business
Careers | Career training and development
Careers | Choosing a career
Careers | Graduate programs
Change Management | Change issues for business
Change Management | Leadership and change
Change Management | Managing change effectively
Change Management | Sources of change
Change Management | Strategic planning
Climate change | Responsibility of industry
Communication | Effective communication models
Communication | Interpersonal communication
Communication | Team-based communication
Communication | Technology and communication
Employee Relations | Conflict resolution and negotiation
Employee Relations | Proactive employee relations
Employee Relations | Workplace flexibility in awards and agreements
Entrepreneurship/Innovation | Fostering innovation within business
Entrepreneurship/Innovation | Innovative business
Entrepreneurship/Innovation | Product/service innovation
Entrepreneurship/Innovation | The role of the entrepreneur
Entrepreneurship/Innovation | test topic
Environmental Issues | Carbon cycle
Environmental Issues | Carbon footprint
Environmental Issues | Climate change
Environmental Issues | Greenhouse gases
Environmental Issues | Responsibility of industry
Ethics and Social Responsibility | Corporate governance
Ethics and Social Responsibility | Risk Management
Ethics and Social Responsibility | Socially responsible programs and approaches
Financial Reports and Analysis | Analysis of financial reports and information
Financial Reports and Analysis | Ethical/legal accounting
Financial Reports and Analysis | Personal financial management
Financial Reports and Analysis | Types of financial reports
Global Business | Drivers of globalisation
Global Business | Ethical global management
Global Business | Types of global business/expansion
Human Resource Management | Diversity management
Human Resource Management | Employee Motivation
Human Resource Management | Ethical/legal HR management
Human Resource Management | Human resource planning
Human Resource Management | Induction
Human Resource Management | Mission and objectives
Human Resource Management | Performance management
Human Resource Management | Recruitment and selection
Human Resource Management | The human resource manager in profile
Human Resource Management | Training and development systems and programs
International Trade | Ethical trade practices
International Trade | Export industries
International Trade | International trade agreements: impact on business
International Trade | see 'Global Business'
Management Accounting | Accounting systems in practice
Management Skills | Communication
Management Skills | Managing in a team environment
Management Skills | Role of leadership
Management Skills | Role of organisation
Management Skills | Role of planning
Management Styles | Effective styles in management situations
Management and ICT | Managing technological change in the workplace
Management and ICT | The impact of technology on business
Marketing | Distribution including Internet based approaches
Marketing | Ethical/legal marketing decisions
Marketing | Market research methods/analysis
Marketing | Marketing analysis and segmentation
Marketing | Marketing evaluation including use of KPIs
Marketing | Pricing strategies and their application
Marketing | Product development
Marketing | Promotion strategies and their application
Operations Management | Facilities design and layout
Operations Management | High-end technology based operations systems
Operations Management | Materials management
Operations Management | Ops management evaluation including use of KPIs
Operations Management | Quality management approaches
Operations Management | The operations manager in profile
Operations Management | Third party logistics
Project management | The project lifecycle
Project management | The role of the project manager
Public Relations | Crisis PR management
Public Relations | Ethical/legal PR decisions
Public Relations | PR Tactics and their application
Small Business | Importance of small business to the economy
Small Business | Running a small business
Small Business | Small business and entrepreneurship
Small Business | Starting a small business
Test Curriculum Area | Test topic