Finding out information about the characteristics of potential customers to solve marketing problems and help with marketing decisions. See also, focus group, qualitative research, quantatative research
The range of activities that relate to identifying, anticipating and satisfying customer needs (profitably) by means of standard tools such as market research and promotion. See also, marketing strategy, promotion
Term used to emphasise the importance of mixing or blending various factors such as product, price, placement and promotion to achieve marketing objectives. Marketing mix is generally accepted as the use and specification of the four Ps which describe the strategic position of a product in the marketplace. The four Ps definition of the marketing mix is explained in most marketing textbooks and classes. The four Ps of the marketing mix are typically referred to as: Marketing mix: Product - An object or a service that is mass produced or manufactured on a large scale with a specific volume of units. …
The way in which you find out information; a methodology describes how something will be (or was) done. The methodology includes the methods, procedures and techniques used to collect and analyse information.
An individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite’s main landing page most likely has its own domain name or subdomain.
If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on
02 4991 2874 in Australia and 0800 990 999 in New Zealand.