AFR Business Case Studies | Marketing position

Monday, December 09, 2024

Glossary A - Z

Marketing position

The share or percentage of the market a business has based on sales revenue. Can also relate to the how the business wants the product or brand to be viewed by the market. See also, market leader

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Glossary A - Z

Marketing position

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Business Environment | Developing organisational culture
Business Environment | Measuring business performance
Business Environment | Mission and Objectives
Business Environment | Significance of business
Business Environment | Stakeholders
Business Environment | The business life cycle
Business Environment | The external environment
Business Environment | The role of business in the economy
Business Environment | Types of large organisations
Business Law | Business obligations under selected legislation
Business Law | Impact on business
Business Law | Proactive business and the law
Business Structure and Organisation | Aligning structure to objectives
Business Structure and Organisation | Forms of ownership of large organisations
Business Structure and Organisation | Franchising
Business Structure and Organisation | Organisational structures:overview
Business Structure and Organisation | Small business
Careers | Career training and development
Careers | Choosing a career
Careers | Graduate programs
Change Management | Change issues for business
Change Management | Leadership and change
Change Management | Managing change effectively
Change Management | Sources of change
Change Management | Strategic planning
Climate change | Responsibility of industry
Communication | Effective communication models
Communication | Interpersonal communication
Communication | Team-based communication
Communication | Technology and communication
Employee Relations | Conflict resolution and negotiation
Employee Relations | Proactive employee relations
Employee Relations | Workplace flexibility in awards and agreements
Entrepreneurship/Innovation | Fostering innovation within business
Entrepreneurship/Innovation | Innovative business
Entrepreneurship/Innovation | Product/service innovation
Entrepreneurship/Innovation | The role of the entrepreneur
Entrepreneurship/Innovation | test topic
Environmental Issues | Carbon cycle
Environmental Issues | Carbon footprint
Environmental Issues | Climate change
Environmental Issues | Greenhouse gases
Environmental Issues | Responsibility of industry
Ethics and Social Responsibility | Corporate governance
Ethics and Social Responsibility | Risk Management
Ethics and Social Responsibility | Socially responsible programs and approaches
Financial Reports and Analysis | Analysis of financial reports and information
Financial Reports and Analysis | Ethical/legal accounting
Financial Reports and Analysis | Personal financial management
Financial Reports and Analysis | Types of financial reports
Global Business | Drivers of globalisation
Global Business | Ethical global management
Global Business | Types of global business/expansion
Human Resource Management | Diversity management
Human Resource Management | Employee Motivation
Human Resource Management | Ethical/legal HR management
Human Resource Management | Human resource planning
Human Resource Management | Induction
Human Resource Management | Mission and objectives
Human Resource Management | Performance management
Human Resource Management | Recruitment and selection
Human Resource Management | The human resource manager in profile
Human Resource Management | Training and development systems and programs
International Trade | Ethical trade practices
International Trade | Export industries
International Trade | International trade agreements: impact on business
International Trade | see 'Global Business'
Management Accounting | Accounting systems in practice
Management Skills | Communication
Management Skills | Managing in a team environment
Management Skills | Role of leadership
Management Skills | Role of organisation
Management Skills | Role of planning
Management Styles | Effective styles in management situations
Management and ICT | Managing technological change in the workplace
Management and ICT | The impact of technology on business
Marketing | Distribution including Internet based approaches
Marketing | Ethical/legal marketing decisions
Marketing | Market research methods/analysis
Marketing | Marketing analysis and segmentation
Marketing | Marketing evaluation including use of KPIs
Marketing | Pricing strategies and their application
Marketing | Product development
Marketing | Promotion strategies and their application
Operations Management | Facilities design and layout
Operations Management | High-end technology based operations systems
Operations Management | Materials management
Operations Management | Ops management evaluation including use of KPIs
Operations Management | Quality management approaches
Operations Management | The operations manager in profile
Operations Management | Third party logistics
Project management | The project lifecycle
Project management | The role of the project manager
Public Relations | Crisis PR management
Public Relations | Ethical/legal PR decisions
Public Relations | PR Tactics and their application
Small Business | Importance of small business to the economy
Small Business | Running a small business
Small Business | Small business and entrepreneurship
Small Business | Starting a small business
Test Curriculum Area | Test topic