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McDonald's: Creating effective stakeholder relationships - Introduction

Introduction

McDonald's® is one of a handful of brands that people instantly recognise in almost every country of the world. The company was founded in 1955 by Ray Kroc, a salesman who saw the potential for consistent, quality products and fast service.

McDonalds - Creating effective stakeholder relationships

The company started in New Zealand in 1976 with the opening of the first restaurant in Porirua, which employed 50 staff. There are now over 150 McDonald's restaurants nationwide, employing over 6,000 New Zealanders.

Approximately 80 percent of McDonald's restaurants are owned by individual franchise holders (franchisees). These restaurants operate in a very competitive market that is seeing significant growth every year.

McDonald's Restaurants (NZ) Ltd is a New Zealand company and is not listed on the New Zealand Stock Exchange (NZX).

 

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Associated with:
McDonald's
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Franchising
  • Business Structure and Organisation | Organisational structures:overview
  • Communication | Effective communication models
  • Human Resource Management | Training and development systems and programs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | Materials management
Resources:
From: Edition 7

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