Wednesday, April 24, 2024
Case Studies » Featured Case Studies » Case Studies » McDonald's: Creating effective stakeholder relationships - Introduction

McDonald's: Creating effective stakeholder relationships - Introduction

Introduction

McDonald's® is one of a handful of brands that people instantly recognise in almost every country of the world. The company was founded in 1955 by Ray Kroc, a salesman who saw the potential for consistent, quality products and fast service.

McDonalds - Creating effective stakeholder relationships

The company started in New Zealand in 1976 with the opening of the first restaurant in Porirua, which employed 50 staff. There are now over 150 McDonald's restaurants nationwide, employing over 6,000 New Zealanders.

Approximately 80 percent of McDonald's restaurants are owned by individual franchise holders (franchisees). These restaurants operate in a very competitive market that is seeing significant growth every year.

McDonald's Restaurants (NZ) Ltd is a New Zealand company and is not listed on the New Zealand Stock Exchange (NZX).

 

(Page 2 of 8)
Associated with:
McDonald's
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Franchising
  • Business Structure and Organisation | Organisational structures:overview
  • Communication | Effective communication models
  • Human Resource Management | Training and development systems and programs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | Materials management
Resources:
From: Edition 7

Attachments:

Please Login or purchasepurchase a subscription to download attachments.

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

back to top

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
 
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

SPECIAL OFFER - LAST STOCK CLEARANCE
Purchase a print version of Edition 7 for yourself or additional copies for your school! 
 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

What's New?

 

New Edition 7 case studies available now!

Buy a printed copy of Edition 7Buy a printed copy of Edition 7 case studies.

Subscribe nowSubscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Tell us your favourite case study?

What Is your Favourite Edition 7 Case Study?

Log in / log out