Sunday, October 13, 2024
Case Studies » Featured Case Studies » Case Studies » McDonald's: Creating effective stakeholder relationships

McDonald's: Creating effective stakeholder relationships

Creating effective stakeholder relationships

McDonald's is one of the most well-known brands in the highly competitive quick service restaurant market and its franchising business model is a key factor in the company's success.

This Case Study looks at McDonald's NZ and its relationship with its stakeholders and looks at the impact the company has on its suppliers, customers, franchise holders and the economy as a whole.

As a result of reading this Case Study students should be able to:

  • Understand the relationship between a business and its stakeholders
  • Describe the business structure of franchising
  • Discuss the benefits to a business of investing in training and career development for its employees

Introduction

McDonald's® is one of a handful of brands that people instantly recognise in almost every country of the world.

Stakeholders

Every business has stakeholders - individuals, organisations or groups that have an interest in the organisation and how it operates.

'Quality, Service & Cleanliness' (QSC)

Every business has stakeholders - individuals, organisations or groups that have an interest in the organisation and how it operates.

Investing in employees

Well-trained crew and managers are the first step to delivering great QSC for its customers.

Franchisees - 'A business partnership based on excellence'

Franchisees are crucial to McDonald's success; they deliver its brand promise straight to the customer.

Suppliers - 'Supporting New Zealand's products and services'

The McDonald's supply chain brings great benefits to the New Zealand economy.

Conclusion

McDonald's NZ is a successful player in the highly competitive quick-service restaurant market.

To download this case study as a free pdf, click the button below:

 

 

(Page 1 of 8)
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Franchising
  • Business Structure and Organisation | Organisational structures:overview
  • Communication | Effective communication models
  • Human Resource Management | Training and development systems and programs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | Materials management
From: Edition 7

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Tell us your favourite case study?

What Is your Favourite Edition 7 Case Study?

Log in / log out