Friday, July 12, 2024
Case Studies » Featured Case Studies » Case Studies » Coates: Strategic human resources to achieve company goals

Coates: Strategic human resources to achieve company goals

Strategic human resources to achieve company goals

This Case Study highlights the significance of strategic and carefully developed approaches to HR to the achievement of a company's long-term goals.

As a result of reading this Case Study, the student should be able to:

  • Understand the inter-relationship between company goals and effective HR
  • Analyse fundamental factors in the development of employees
  • Identify specific programs that engage and develop employees


Imagine trying to plan a big event such as the Commonwealth Games.

The Coates Way

How does Coates go about achieving this vision?

The HR function at Coates

The HR function at Coates operates at both corporate and business unit level.

HR strategy at Coates

Coates has developed the Performance Development Plan (PDP) for employees.

Engagement: happy to stay

Employee engagement measures the commitment employees have towards the business.

Develop our people: employee development at Coates

The Coates Way provides a firm direction for the business.


Coates, through the implementation of the Coates Way, is a company clearly focused on the future.

To download this case study as a free pdf, click the button below:



(Page 1 of 8)
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Change Management | Strategic planning
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Human resource planning
  • Human Resource Management | Mission and objectives
  • Human Resource Management | Performance management
  • Human Resource Management | Training and development systems and programs
From: Edition 7

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

Purchase a print version of Edition 7 for yourself or additional copies for your school! 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

What's New?


New Edition 7 case studies available now!

Buy a printed copy of Edition 7Buy a printed copy of Edition 7 case studies.

Subscribe nowSubscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.

Tell us your favourite case study?

What Is your Favourite Edition 7 Case Study?

Log in / log out