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Case Studies » Featured Case Studies » Case Studies » Coates: Strategic human resources to achieve company goals - Introduction

Coates: Strategic human resources to achieve company goals - Introduction


Imagine trying to plan a big event such as the Commonwealth Games. What equipment would be required? Where would it come from? Coates is Australia's leading general hire company, providing a full range of industrial equipment, including the portable power generators and road control signage used at the 2006 Commonwealth Games in Melbourne.

Coates - Strategic human resources to achieve company goals

Coates has 120 years experience, uses a comprehensive branch network (180 in all) and employs over 2000 people. The business supplies a wide variety of markets including engineering, building construction and maintenance, mining and resources, manufacturing, government, and events.

Coates aims to build a better future for all. Like all successful public companies it has in place a vision that it strives to achieve through its business plans, policies and practices. By 2010, Coates aims to be the $1 billion hire company of first choice for customers, employees, shareholders and suppliers.

In order to achieve this goal, Coates needs to engage its people and deliver a positive employee experience. Put simply, people who work for the business need to enjoy working with Coates, understand why they are there and what they are working towards.


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Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Change Management | Strategic planning
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Human resource planning
  • Human Resource Management | Mission and objectives
  • Human Resource Management | Performance management
  • Human Resource Management | Training and development systems and programs
From: Edition 7

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