Conclusion

Coates, through the implementation of the Coates Way, is a company clearly focused on the future. In order to achieve its goal of becoming the $1 billion hire company it needs to fully develop and engage the potential of its employees. The Coates Way helps employees and management focus on what the business needs in order to achieve its vision and fulfil its purpose, whilst ensuring that employees have a challenging, meaningful and enjoyable experience at Coates. All strategies support the critical success factors that will lead it to the realisation of its vision for the business.