Sunday, June 23, 2024

Coates Learning Activities 2006 - Growing the Business


  • Review the AFR articles and the Coates Case Study entitled The Coates Way
  • Look up
    Answer the following questions:

Describe at least two methods by which Coates has developed (or grown) the business in the last financial year, using examples to illustrate your answer.


Identify possible problems relating to business growth.


How does Coates ensure that it is very competitive in the market place?  You may find Sections 1 and 7 of the Coates Case Study to be helpful in drafting your answer, as well as the other sources listed above.


Assume that you are shareholder in Coates.  Present two summaries - one outlining why you are satisfied with the year's results and another outlining why you are not satisfied with the year's results.  In both outlines, provide examples to illustrate your answers.  You may need to imagine some circumstances to assist your answers.

The last question is of a higher order in difficulty and students will need to be rewarded for using their imagination and drawing in examples derived from other Case Studies or materials.


If students have an equipment hire business in their local area, other than Coates, they may be able to undertake a small Case Study of their own on that business, illustrating the similarities and differences between Coates and that business.

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Learning Areas

Learning Area(s):

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

What's New?


New Edition 7 case studies available now!

Buy a printed copy of Edition 7Buy a printed copy of Edition 7 case studies.

Subscribe nowSubscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.

Log in / log out