The application of marketing techniques to a specific product, product line or brand. The basic characteristics and core values of a brand.

The application of marketing techniques to a specific product, product line or brand.

When consumers continue to buy the same brand of a product or products, i.e. they do not buy that product from a range of brand producers.

The marketing effect or outcome that a brand name product gets compared to the same product without a brand name.

The profile that a particular product has with consumers in the market. Advertising can enhance brand awareness.

The trading name of a product that has a high level of recognition in the market place. Successful development of the brand and 'brand mark' (identifying symbols and design) is a considerable marketing tool.

A method of generating ideas involving asking groups of people to think up concepts regardless of how fanciful they might seem. The complete list of brainstormed ideas can then be analysed to ascertain what is feasible.

Officers of the company charged with the conduct and management of its affairs.

Abbreviation for biotechnology. Biotechnology is any technique used to make or modify the products of living organisms in order to improve plants or animals.

A variety of all life forms including different plants, animals and micro-organisms, their genes and the eco-systems of which they form a part.