When a business is broken up into distinct groups, for example it may be based on a geographic region.
A course of future action that a business sets in place which will guide its future activities, decisions and processes.
The role of establishing the future direction of the business that involves outlining the series of actions required in a given period.
A written document detailing the overall plan for the business in terms of marketing, operations and finance.
The targets that a business pan sets out to achieve.
The framework within which a business operates. It will describe how a business expects to generate its revenue so that it is a success.
A set of moral principles that an organisation needs to establish and follow.
The public image of a company ranging from its logo, name and design to the image that it projects to other parties. Part of a company’s branding can also include the way it deals with its customers, its advertising or its involvement in the communi
When a television program receives its revenue from specific advertisers who promote their products during the show.
The key aspects, message, or factors specific to the brand. A brand value can create an immediate and identifiable association in the mind of a consumer.
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