A type of limited company (a company in which the liability of members for the company’s debts is limited) whose shares may be offered for sale to the public.

How an organisation is perceived by outsiders.

A company which has an unlimited number of shareholders and is listed on a stock exchange, e.g. the ASX. This allows the public to buy and sell shares in the company. See also, capital markets listed company, market capitalisation

A working model developed in the design stage of a product - used as test prior to developing the final product.

To develop as being successful or thriving.

The range of activities that can be used by management to promote a product. These include advertising, direct marketing, sales promotion and sponsorship.

Making products and services better known through a range of activities. Generally, promotion is communicating with the public in an attempt to influence them toward buying products and/or services.

A leader who plans, budgets, co-ordinates, monitors and controls the workers and firms involved in a project.

The methods and disciplines used to define goals, plan and monitor tasks and resources, identify and resolve issues, and control costs and budgets for a specific project.

The excess of income earned by a business over its expenses.