The hugely popular ‘Share a Coke’ campaign that launched back in 2011 has seen a return this summer – this time with a twist!  The company called for Australians to give a shout out to a friend they’d like to share a coke with. The campaign also included the option to customise your own can or bottle of Coke and have it delivered to your door. Read more about the success behind the Coca Cola brand with our case studies here.

Last year, the federal government allowed Australians in financial difficulty early access to their superannuation.  The controversial scheme closed from 1^st January this year however nearly 3 million people have taken a total of $36 billion out of their super accounts. This is the biggest and most sudden withdrawal of superannuation in Australia's history and will impact participants of the scheme in their retirement years as well as the economy. Read our Australian Taxation Office case study: Superannuation – why it’s important for every young Australian.

One of the impacts of the pandemic is the increased used of tap-cards such as Visa and phone-based payment options for consumers. What are the impacts of this? Does that mean ATMs will be a thing of the past? Cash is no longer considered ‘king’ and at least 30% of Australian businesses are now completely ‘cashless’. Read an opinion piece on the topic here and our case study on Visa Inc Smart Money Management.