Doing business the right way

This Case Study looks at the importance of Corporate Social Responsibility (CSR) and responsible corporate citizenship in today’s business environment. It examines the ways in which Reckitt Benckiser is addressing these challenges, explaining the importance of effective CSR to stakeholders.

As a result of reading this Case Study, students should be able to:

• Understand the need for a formalised CSR strategy and benchmarking intiatives
• Outline the ways in which Reckitt Benckiser is improving its global footprint 
• Explain the value of community-based initiatives

Introduction

In today’s extremely competitive business environment, the term Corporate Social Responsibility (CSR) is used extensively.

Creating successful policies

To ensure their social responsibility goals are achieved, RB has developed a Corporate Responsibility Framework.

Improving our global footprint

RB is committed to running its business in a responsible, environmentally sound and sustainable manner.

Part of the community

RB recognises its responsibility to the community in which it operates and actively seeks to support and enrich these communities.

Conclusion

With more than two million trees planted to date, a reduction in carbon emissions of over thirty percent, and millions of dollars donated to local and global charities, RB have certainly taken their role as a socially responsible corporate citizen seriously.