At the recent FIFA World Cup, a Belgian soccer fan found herself with a brief modelling contract with makeup giant L'Oreal after a photo of her cheering at the tournament in Brazil went viral. The contract was short-lived, however, due to a controversial hunting photo that was found on her Facebook page.

Read world cosmetic leader L'Oreal's case study 'Marketing a product through the new media' on the Australian Business Case Studies website. Don't forget to use our FREE teacher hints and resources.