Friday, July 12, 2024
Learning Resources » Teacher Hints & Strategies » Nike Teaching Hints & Strategies Edition 7

Nike Teaching Hints & Strategies Edition 7

The Case Study is an insightful and engaging insight into product development, branding and marketing and approaches to the Case Study may vary. Most students are aware of the Nike brand. It is a household name with the swoosh being one of the most recognisable logos and the phrase “Just do it” now incorporated in day-to-day conversation. Students do not have to be interested in sport to undertake this topic. Sports shoes are part of most adolescent wardrobes and the company’s products are not confined to sporting gear, but extend to fashion items.

You could commence by asking students to view the Nike website – note the images, fashions and music. Sections of the site allows students to view the music clip and learn the dance moves. 

Discuss the likely target audience for sections of the website. Why would Nike want its website to be attractive to this age group?

Working in groups:

·        Students list Nike products they may have seen in advertisements in the past year

·        Classify these products as either Nike shoes or other Nike products

·        Suggest reasons why they would purchase particular Nike shoes and products.

Groups report back to the class. This could be followed by a general discussion of the factors motivating consumers in the purchase of sports equipment. List each factor suggested by groups on the board to focus student discussions.

If a sports shop is in the area, a representative could be invited to explain how customers are assisted to select sports shoes. If a sports club is in the region – particularly an athletic or football club – a player or coach could be asked to talk with students the importance of using the right shoe/boot. Alternatively, you could invite a physical education teacher to speak to the class.


Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

Purchase a print version of Edition 7 for yourself or additional copies for your school! 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

What's New?


New Edition 7 case studies available now!

Buy a printed copy of Edition 7Buy a printed copy of Edition 7 case studies.

Subscribe nowSubscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.

Log in / log out