Developing world-class drama

This Case Study investigates the issues and challenges facing free-to-air (FTA) networks in producing local content and drama. To ensure a successful local industry, the Australian government has implemented a quota system. Roles available within the industry are identified. Examples of Network TEN's commitment to producing homegrown drama that appeals to its target audience are illustrated.

As a result of reading this Case Study, students should be able to:

• Understand the economic and cultural benefits of producing Australian television 
• Outline the different funding options for producing Australian television drama and content
• Identify challenges faced by the FTA industry
• Explain how TEN is committed to producing quality and innovative Australian content and drama for television.

Introduction

Established in 1964, Network TEN, along with Channels Seven and Nine represent Australia's three national free-to-air (FTA) commercial broadcasters.

The importance of producing Australian drama

TEN is keen to invest in Australian drama to build audience share and make quality entertainment.

Funding the industry and recouping investment

Producing quality Australian television drama and content is expensive. To minimise the risks involved in producing news dramas, TEN has taken an innovative approach.

The challenges

The advertising revenue a television show brings in is largely dependent on how well it rates.

Product development

In the case of recent series Tripping Over, creators Mike Bullen (Cold Feet), Andrew Knight (Sea Change) and Andrea Denholm (Sea Change) met socially and began to talk about creating a series together.

Conclusion

Network TEN is committed to going above and beyond the minimum Australian content and drama quotas.