The business of connecting better

This Case Study highlights the development process of a leading telecommunications and Internet company that has resulted in a range of successful and innovative products.

As a result of reading this Case Study, students should be able to:

• Recognise the significance of innovation to business success
• Describe the product development processes
• Analyse the product development process in the context of specific products and services.

Introduction

What's new in Internet and telephones? How fast can broadband go as a technology?

Managing and developing ideas

Before we begin to examine the process of managing and developing product ideas we need to understand certain factors in iiNet's external environment.

Commercialising the strategy

Let us examine three major products to highlight how iiNet's objective to develop innovative communication solutions is met: broadband, VoIP and phone.

Innovation for success

iiNet's website www.iinet.net.au plays a vital role in the marketing of its products.

Conclusion

The development of innovative products is the key ingredient in the success of companies in the telecommunications and technology sector.