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Case Studies » Featured Case Studies » Case Studies » carsales.com.au: Effective business strategy for online success - Conclusion

carsales.com.au: Effective business strategy for online success - Conclusion

Conclusion

Consumer behaviour is increasingly moving into the online environment, particularly for automotive related products. carsales.com has seen this trend, developed an innovative business model that has led to considerable growth and recognition. This business model includes cutting edge online technologies, new product development and strong future growth potential.

 

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Associated with:
carsales.com.au
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Significance of business
  • Business Environment | The business life cycle
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Entrepreneurship/Innovation | The role of the entrepreneur
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Small Business | Small business and entrepreneurship
  • Small Business | Starting a small business
Resources:
From: Edition 6

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