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Innovation, ideas and solutions for a modern world
This Case Study investigates how 3M has developed a culture of innovation that drives new product development throughout its global operations. It examines the process of innovation at 3M and investigates how the company’s workplace culture and management strategies encourage and support staff to be active members of its entrepreneurial culture.
As a result of reading this Case Study students should be able to:
- Discuss the role and importance of innovation and product development at 3M
- Describe how 3M supports a culture of innovation.
- Evaluate the success of 3Ms entrepreneurial culture including the relationship between 3M Australia and DFAT
3M is a global diversified materials science company and a powerful, diverse and integrated enterprise.
3M prides itself on being a customer-focused organisation.
One of the most celebrated aspects of 3M’s entrepreneurial workplace culture is the 15 percent rule that encourages employees to explore and work together to generate ideas.
The Australian passport is the most widely held identity document used in the Australian community.
3M has emerged as a global leader in providing practical solutions and is home to some of the world’s most recognisable brands.
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