Innovation, ideas and solutions for a modern world

This Case Study investigates how 3M has developed a culture of innovation that drives new product development throughout its global operations.  It examines the process of innovation at 3M and investigates how the company’s workplace culture and management strategies encourage and support staff to be active members of its entrepreneurial culture.

As a result of reading this Case Study students should be able to:

• Discuss the role and importance of innovation and product development at 3M
• Describe how 3M supports a culture of innovation.
• Evaluate the success of 3Ms entrepreneurial culture including the relationship between 3M Australia and DFAT

Introduction

3M is a global diversified materials science company and a powerful, diverse and integrated enterprise.

What is innovation?

3M prides itself on being a customer-focused organisation.

Developing a culture of innovation

One of the most celebrated aspects of 3M’s entrepreneurial workplace culture is the 15 percent rule that encourages employees to explore and work together to generate ideas.

Creating innovative applications

The Australian passport is the most widely held identity document used in the Australian community.

Conclusion

3M has emerged as a global leader in providing practical solutions and is home to some of the world’s most recognisable brands.
 

To download this case study as a free pdf, click the button below: