Friday, April 28, 2017
News ยป The Bachelor and reality based advertising
Wednesday, 07 September 2016 14:14

The Bachelor and reality based advertising

Rate this item
(0 votes)

The Bachelor and reality based advertising

Channel Ten was one of the first stations to introduce reality-based advertising with the hugely popular program Big Brother. We now see a plethora of programs that use the same model such as the current series The BachelorThe Bachelorand the soon-to-air The BacheloretteThe Bachelorette. These programs offer a huge amount of opportunities for businesses to showcase their products and/or services to an influential demographic.

Read our case study on Network Ten reality-based advertising here.

 

A sharing economy

Many businesses like Go-Get, Uber and Airbnb are thriving in the increasingly popular ‘sharing economy’ model.  A sharing economy works on a decentralised marketplace or peer-to-peer type transactions.  This recent boom is opening up to a number of new businesses and entrepreneurs such as Justin Hales who set up CamplifyJustin Hales who set up Camplify who are responding to infrequently used goods that have the potential to make money for their owners.  With so many Australians having goods that they could be earning extra cash by renting out to others, is there room for even more of these sharing economy start-ups to hit the marketplace?

Read our case study on entrepreneurship which discusses the role of the entrepreneur and the business's entry into, and growth within, the marketplace.

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

News archive

« April 2017 »
Mon Tue Wed Thu Fri Sat Sun
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 5577 in Australia and 0800 990 999 in New Zealand.

Join us on Facebook

What's New?

 

New Edition 7 case studies available now!

Buy a printed copy of Edition 7 case studies.

Subscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Share this!

Log in / log out