Sunday, April 20, 2014

Welcome to the Case Studies!

 

Australian and New Zealand Case Studies with Business News

 

 This area contains all the current case studies - plus all the case studies from previous editions. Don't forget to check out the learning activities and teaching hints & strategies in the Learning Resources section.

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(21 votes)
Innovation, ideas and solutions for a modern world This Case Study investigates how 3M has developed a culture of innovation that drives new product development throughout its global operations.  It examines the process of innovation at 3M and investigates how the company’s workplace culture and management strategies encourage and support staff to be active members of its entrepreneurial culture. As a result of reading this Case Study students should be able to: Discuss the role…
Associated with:
3M
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Communication | Effective communication models
  • Communication | Team-based communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Performance management
  • Management Skills | Communication
  • Management Skills | Role of leadership
  • Management Styles | Effective styles in management situations
  • Marketing | Product development
  • Operations Management | Quality management approaches
From: Edition 6
Rate this item
(20 votes)
Expanding the brand through acquisition This Case Study investigates how 7-Eleven Australia managed the acquisition of 295 Mobil/Quix branded stores. It examines how 7-Eleven Australia developed strategies to effectively manage the complex integration of two business operations as part of a change management process. It also evaluates the ongoing success of this strategic change, with particular reference to the process of store conversions. As a result of reading this Case Study, students should be able to: Describe the acquisition undertaken…
Associated with:
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Franchising
  • Change Management | Change issues for business
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Employee Motivation
  • Management Skills | Communication
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Skills | Role of planning
  • Marketing | Product development
  • Operations Management | Facilities design and layout
  • Operations Management | High-end technology based operations systems
  • Project management | The project lifecycle
From: Edition 7
Rate this item
(10 votes)
Managing a franchise-based business This Case Study investigates how 7-Eleven Australia manages a franchised-based business. It examines how 7-Eleven Australia has successfully implemented a long-term strategic plan to improve operations and how it uses market research, ICT systems and other strategies to improve operational performance. By reading this Case Study students should be able to: Explain the major issues associated with managing a franchise-based business  Describe the strategies implemented by 7-Eleven Australia to improve operational…
Associated with:
Learning Area(s):
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Franchising
  • Change Management | Change issues for business
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Human Resource Management | Training and development systems and programs
  • Management and ICT | Managing technological change in the workplace
  • Management and ICT | The impact of technology on business
  • Marketing | Distribution including Internet based approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Promotion strategies and their application
  • Operations Management | High-end technology based operations systems
  • Operations Management | Ops management evaluation including use of KPIs
  • Operations Management | Quality management approaches
From: Edition 5
Rate this item
(4 votes)
Promoting a branded product range 7-Eleven is Australia's second-largest privately owned company, franchising convenience stores across the eastern seaboard. This Case Study discusses 7-Eleven Australia's partnership with Krispy Kreme, examining how this aided overall business objectives, as well as how the partnership was structured, communicated and promoted. As a result of reading this case study, students should be able to: Discuss the opportunities this gave 7-Eleven and Krispy Kreme  Explain how the scheme was tested…
Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Franchising
  • Change Management | Managing change effectively
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Team-based communication
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Management Skills | Communication
  • Management Skills | Role of leadership
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Promotion strategies and their application
  • Operations Management | Materials management
  • Operations Management | Third party logistics
From:
Rate this item
(15 votes)
Revitalising the Slurpee brand This Case Study investigates how 7-Eleven Australia revitalised the Slurpee brand. It examines how 7-Eleven Australia undertook extensive quantitative and qualitative market research to ascertain customer perceptions of its brand and how it developed and implemented a marketing strategy to revitalise the brand and accelerate sales. By reading this Case Study students should be able to: Describe the marketing strategies undertaken by 7-Eleven Australia to investigate the Slurpee Brand  Explain the…
Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Entrepreneurship/Innovation | Product/service innovation
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 6
Rate this item
(5 votes)
Promoting stronger communities This Case Study profiles a range of initiatives undertaken by Alcoa, a large global resources and manufacturing company, to promote stronger communities. A range of strategies and policies has been introduced by Alcoa recognising that a business organisation plays a part in developing prosperous and sustainable communities. As a result of reading this Case Study, the student should be able to: Understand the concept of social responsibility and how a business can…
Rate this item
(4 votes)
Building and executing an effective corporate strategy This Case Study will profile the substantial management change undertaken by Alinta, a large Western Australian energy company. They were faced with a dynamic operating environment that required the development of a clear strategy to ensure the future success of the business. As a result of reading this Case Study, students should be able to: Understand the pressures for change on large-scale organisations  Analyse effective change management in…
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(7 votes)
Embedding the brand through the business This Case Study includes an overview of one of the largest banks in the world and outlines how research and planning have led to effective brand planning and marketing strategies. It investigates how to create and manage a brand; align the brand and the product; take the brand to the customer; build the brand into the business; and develop a recognisable and valued brand. After reading this Case Study…
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(5 votes)
Building the logistics of a nation This Case Study profiles how Australia Post has built up a successful third party logistics business to meet changing customer requirements. The organisation has implemented a range of different operational management strategies in order to meet customers' national and international warehousing, fulfilment and distribution needs. As a result of reading this Case Study, students should be able to: Understand the business of logistics Outline how Australia Post has used…
Rate this item
(7 votes)
The enduring power of paper as an effective means of communication As a result of reading this Case Study, students should be able to: Understand the importance of communication channels and identify the different types Understand the effect of the various types of channels on consumer preference and behaviour  Appreciate the importance of research in helping businesses to achieve their objectives through marketing strategies and improved operations management. Introduction We live in the digital age…
Associated with:
Learning Area(s):
  • Business Environment | The external environment
  • Change Management | Change issues for business
  • Change Management | Sources of change
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Management and ICT | The impact of technology on business
  • Marketing | Distribution including Internet based approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 3
Rate this item
(6 votes)
Statistics and the Census - making sense of Australia As a result of reading this Case Study, students should be able to: Explain possible uses of statistics and Census data for different population sectors and economic planning Understand why and how the Census is undertaken Discuss the benefits of electronic data gathering and dissemination   Introduction Statistics help us tell interesting stories and enable us to make sense of the world. They can indicate change…
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | Significance of business
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Change Management | Change issues for business
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Management and ICT | Managing technological change in the workplace
  • Management and ICT | The impact of technology on business
  • Operations Management | Ops management evaluation including use of KPIs
From: Edition 6
Rate this item
(2 votes)
The business of statistics This Case Study examines the internal environment of a large, public sector organisation - the Australian Bureau of Statistics. The ABS has a strong commitment to the provision of a high quality service to a diverse client base including the schools education sector. Many business processes and systems have applicability to its operation. As a result of reading this Case Study, the student should be able to: Understand the nature of…
Rate this item
(2 votes)
What does progress mean to you? This Case Study highlights the way that the Australian Bureau of Statistics measures the progress of Australia towards achieving a better life, and how such data informs business and the general public. As a result of reading this Case Study, the student should be able to: Understand why and how progress is measured Appreciate the importance of progress to the Australian community  Analyse the interrelationships between environmental progress, economic…
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(2 votes)
Defending Australia and its national interests This Case Study looks at the role of different personnel within the ADF, the ADF's overall mission statement and the recruitment process and media used. It focuses on the ADF's need to overcome skills shortages and highlights professional similarities between the ADF and private employment. As a result of reading this Case Study, students should be able to: Explain the concept of skills shortages and how these can be…
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(3 votes)
Skills and learning for life This Case Study highlights the variety of career opportunities available in the Australian Defence Forces (ADF). There is also an investigation into the ADF Gap Year Program. Profiles of different ADF programs illustrate the diversity of pathways available for school leavers. The variety of skills recruits learn through their training at the ADF are highlighted. A discussion of the way the ADF markets itself takes place. As a result of…
Associated with:
Learning Area(s):
  • Careers | Career training and development
  • Careers | Choosing a career
  • Careers | Graduate programs
  • Communication | Effective communication models
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Recruitment and selection
  • Human Resource Management | Training and development systems and programs
  • Marketing | Promotion strategies and their application
From: Edition 4
Rate this item
(3 votes)
Superannuation: Why it's important for every young Australian This Case Study focuses on the importance of superannuation for future financial health and the recent reforms that have particular relevance to young people. It also focuses on the national marketing and educational campaign developed to communicate these reforms and increase understanding. By reading this Case Study students should be able to: Describe the ATO’s role in regulating and supporting superannuation in Australia Understand the what superannuation…
Associated with:
Learning Area(s):
  • Communication | Effective communication models
  • Financial Reports and Analysis | Personal financial management
  • Marketing | Market research methods/analysis
  • Marketing | Promotion strategies and their application
From: Edition 4
Rate this item
(11 votes)
Revitalising an Australian household name Baiada Poultry is Australia’s market leader in fresh chicken and poultry products. This Case Study discusses the revitalisation of the Steggles brand, examining the various steps in the process and the development of a Corporate Social Responsibility (CSR) strategy as part of the brand relaunch. As a result of reading this Case Study, students should be able to: Discuss the importance of brand positioning and brand values and how Baiada utilised these in their marketing…
Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Public Relations | PR Tactics and their application
From: Edition 7
Rate this item
(17 votes)
Ensuring sustainable global development This Case Study profiles how BHP Billiton has promoted and maintained sustainable development and socio-economic sustainability. As a result of reading this Case Study, the student should be able to: Explain the concepts of sustainable development and socio-economic sustainability and outline the relationship to corporate citizenship Describe how BHP Billiton deals with socio-economic sustainability with reference to employee relations, supply, and economic contributions to the host community Discuss the benefits to…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Employee Relations | Proactive employee relations
  • Global Business | Ethical global management
  • Human Resource Management | Diversity management
  • Human Resource Management | Performance management
From: Edition 7
Rate this item
(5 votes)
Let the journey begin This Case Study discusses BHP Billiton's graduate recruitment program, with a focus on organisational culture, leadership, business skills and diversity. It explains how graduates are introduced to the world of work and the importance of ongoing training an development to an organisation As a result of reading this Case Study, students should be able to: Discuss how shared company values aids business performance and company objectives Understand the role of leadership…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Environment | Types of large organisations
  • Careers | Career training and development
  • Careers | Graduate programs
  • Human Resource Management | Diversity management
  • Human Resource Management | Mission and objectives
  • Human Resource Management | Recruitment and selection
  • Human Resource Management | Training and development systems and programs
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Styles | Effective styles in management situations
  • Management and ICT | Managing technological change in the workplace
  • Management and ICT | The impact of technology on business
From: Edition 5
Rate this item
(5 votes)
Natural resources and the economy: planning for successful growth This Case Study examines the dynamic nature of both the natural resources industry in general and one of its key players - BHP Billiton. It focuses on how BHP Billiton manages the complexities of stakeholder interest through well-developed programs, policies and strategies for growth. As a result of reading this Case Study, students should be able to: Appreciate the importance of natural resources to the Australian…
Rate this item
(4 votes)
Sustainability and addressing climate change This Case Study profiles how BHP Billiton has developed and implemented its Sustainable Development Policy and dealt with climate change issues. As a result of reading this Case Study, students should be able to: Outline the concepts of sustainability, climate change, change management, holistic business approach, and emission/carbon credit trading Identify why BHP Billiton developed its Sustainable Development Policy and addressed climate change issues Describe BHP Billiton's business case for…
Associated with:
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Employee Relations | Proactive employee relations
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Global Business | Ethical global management
  • Public Relations | Crisis PR management
  • Public Relations | PR Tactics and their application
From: Edition 3
Rate this item
(8 votes)
The future is yours This Case Study outlines how BHP Billiton uses effective human resources procedures to ensure long term success. It explains how the organisation communicates its vision and values to its people through the BHP Billiton Way and operates a program of continuous improvement. It also discusses the BHP Foundations for Graduates program. As a result of reading this Case Study students should be able to: Explain the role of human resources in…
Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Significance of business
  • Business Environment | Stakeholders
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Careers | Career training and development
  • Careers | Choosing a career
  • Careers | Graduate programs
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Human resource planning
  • Human Resource Management | Mission and objectives
  • Human Resource Management | Performance management
  • Human Resource Management | Recruitment and selection
  • Management Skills | Role of leadership
From: Edition 6
Rate this item
(8 votes)
Promoting Gas & Gear through effective change management Throughout the world, many people come into contact with BOC every day, most likely without even being aware of it. BOC is a leading supplier of gases and related products, services and solutions in the South Pacific and its services and products touch almost every area of business, industrial and domestic life. BOC recently undertook a significant change management process to revolutionalise its Gas & Gear retail…
Associated with:
BOC
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | The role of business in the economy
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Team-based communication
  • Employee Relations | Conflict resolution and negotiation
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Human Resource Management | Human resource planning
  • Human Resource Management | Performance management
  • Human Resource Management | The human resource manager in profile
  • Human Resource Management | Training and development systems and programs
  • Management Skills | Role of leadership
  • Management and ICT | Managing technological change in the workplace
  • Management and ICT | The impact of technology on business
  • Marketing | Product development
  • Operations Management | Facilities design and layout
  • Operations Management | Quality management approaches
From: Edition 3
Rate this item
(5 votes)
You're in great company This Case Study examines the growth of a global business and the significance of effective HR strategies and processes to business success. As a result of reading this Case Study, the student should be able to: Understand the significance of HR to the success of a large global business Analyse a range of HR processes  Identify specific strategies and programs used in a best practice HR environment   Introduction {reg}Most people…
Rate this item
(14 votes)
carsales.com.au: Effective business strategy for online success This Case Study examines the growth and development of carsales.com, given the increasing trend of consumers using online businesses to source products and services. As a result of reading this Case Study, students should be able to: Describe the business structure of carsales.com Identify factors that are significant to the business model Outline key features of that business model Assess the current and future success of carsales.com Introduction…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Significance of business
  • Business Environment | The business life cycle
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Entrepreneurship/Innovation | The role of the entrepreneur
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Small Business | Small business and entrepreneurship
  • Small Business | Starting a small business
From: Edition 6
Rate this item
(3 votes)
Insurance and weather in Australia This Case Study discusses the concept of risk management and how insurance is vital in managing business, economic and societal risk. It also examines how our communities can be made safer and more resilient to natural disasters. As a result of reading this Case Study, students should be able to: Explain what insurance is and how it works  Describe the concept of risk management Understand the effects of natural disasters…
Associated with:
Learning Area(s):
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | The role of business in the economy
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
Resources:
From:
Rate this item
(11 votes)
Building a culture of safety This case study investigates and highlights Coates' commitment to safety as an integrated part of its people and business strategies. Promoting a safe workplace has major benefits to all stakeholders of a business. Implementing a safety strategy requires the engagement of employees to be effective. For change to be effective at Coates, the safety strategy also needed to be embedded within the company culture and aligned closely with the company…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Law | Business obligations under selected legislation
  • Business Law | Impact on business
  • Business Law | Proactive business and the law
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Communication | Team-based communication
  • Employee Relations | Proactive employee relations
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Human Resource Management | Human resource planning
  • Human Resource Management | Induction
  • Human Resource Management | Performance management
  • Human Resource Management | Training and development systems and programs
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
From: Edition 3
Rate this item
(13 votes)
Strategic human resources to achieve company goals This Case Study highlights the significance of strategic and carefully developed approaches to HR to the achievement of a company's long-term goals. As a result of reading this Case Study, the student should be able to: Understand the inter-relationship between company goals and effective HR Analyse fundamental factors in the development of employees Identify specific programs that engage and develop employees. Introduction Imagine trying to plan a big…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Change Management | Strategic planning
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Human resource planning
  • Human Resource Management | Mission and objectives
  • Human Resource Management | Performance management
  • Human Resource Management | Training and development systems and programs
From: Edition 7
Rate this item
(6 votes)
Make every drop matter This Case Study examines how a global business, The Coca-Cola Company, works to support the effective management and use of a precious resource - water. It focuses on initiatives used both here in Australia and across the world that aim to achieve efficient water use and management both inside the company's production systems and, externally, in the broader community. As a result of carefully reading this Case Study, students should be…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Entrepreneurship/Innovation | Product/service innovation
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Human Resource Management | Performance management
  • Marketing | Market research methods/analysis
  • Marketing | Product development
From: Edition 3
Rate this item
(7 votes)
Water, water, everywhere This Case Study focuses on the domestic market for bottled water and investigates how Coca-Cola is continuing to develop its bottled water brands in Australia. It examines the various marketing techniques used by Coca-Cola by analysing the development and positioning of its Mount Franklin and Pump brands within a socially responsible business framework. By reading this case study students should be able to: Outline the demographic characteristics of the bottled water market…
Associated with:
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Global Business | Ethical global management
  • Global Business | Types of global business/expansion
  • Marketing | Ethical/legal marketing decisions
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Promotion strategies and their application
From: Edition 4
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