Since the pandemic hit earlier this year, mass gatherings have been cancelled and community sport seasons all but wipes out. Sporting codes rely heavily on sponsorship – from grass roots community clubs all the way up to elite sports. In September, QANTAS withdrew sponsorship of the Wallabies and also ceased in-kind support to the Football Federation of Australia and Cricket Australia. What is the future of sports sponsorship in a COVID world? Read our case study Fujitsu – Marketing through sponsorship.