Sunday, April 28, 2024
Learning Resources » Learning Activities » Learning Activities » ANZ Learning Activities 2006

ANZ Learning Activities 2006

QUESTIONS & ACTIVITIES

1. Visit the ANZ web site at www.anz.com.au/australia/aboutanz/Advertising/default.aspwww.anz.com.au/australia/aboutanz/Advertising/default.asp  Watch the three television advertisements More convenient banking; Robots; and Home lender of the year. Identify how the advertisements link to each of the following elements. Construct a table to record your notes.

  • Appeal to a target audience/market - is the advertisement targeted to particular groups in society? How might the advertisement appeal to particular groups?
  • How has 'customer convenience' been highlighted?
  • How is ANZ trying to differentiate its products from other banking and financial providers? How has humour been used in the advertisement?
  • List the ANZ brand values and decide if the advertisement is consistent with these values.  


 

EXTENSION ACTIVITIES

1. List different types of ANZ advertisements. How effective is this marketing mix? Discuss this in groups. Are some more likely to succeed than others? Use you own opinions, class discussions and any ANZ customer survey statistical evidence to justify your responses.

 

 

Case Study:
ANZ: Embedding the brand through the business

Attachments:

Please Login or purchasepurchase a subscription to download attachments.

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

back to top

Learning resources

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
 
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

SPECIAL OFFER - LAST STOCK CLEARANCE
Purchase a print version of Edition 7 for yourself or additional copies for your school! 
 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

What's New?

 

New Edition 7 case studies available now!

Buy a printed copy of Edition 7Buy a printed copy of Edition 7 case studies.

Subscribe nowSubscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Log in / log out