A form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of search engine optimisation, paid placement,contextual advertising, and paid inclusion.
The online tools used to share content, profiles, opinions, media etc, facilitating conversations and interaction online. Includes blogs, message boards, podcasts, bookmarks, wikis, vlogs, networks, communities etc.
Where a business undertakes activities that are seen to not just have benefit for that business (such as adding to shareholder value) but have measurable benefit (or limited negative outcomes) for the broader society.
A partnership between organisations or an event in which the sponsor (supporter) publicly endorses an activity and ties its reputation with that of the organisation or event being sponsored. See also, promotion
A group who has an interest in how a business operates or functions. Examples include management, owners, employees, customers and shareholders, the local community and government. See also, stakeholders
A person or group who has an interest in how a business operates or functions. Examples include management, owners, employees, customers, shareholders, the local community and government. See also, stakeholder groups
A payment, generally by the government or a public sector agency, to the producer or consumer of a good or service, intended to encourage its production, to reduce its cost to consumers or increase competitive advantage
A human resources function whereby an organisation ensures that the successor for a particular role can be found within the organisation, i.e. if an employee leaves, there is someone with the requisite training and experience ready to take over.
Development which meets present community needs without compromising the ability of future generations to achieve their own needs and aspirations. See also, economic sustanability, sustainability, sustainable growth
Development that does not exhaust in the short term those resources that will enable the development to continue in the long term. See also, economic sustanability, sustainability, sustainable development
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