Monday, November 18, 2019
C
Words in a sales promotion message that urge immediate action such as ‘ring now for…’
One of the four essential productive resources, capital refers to funds invested into a business and used for the production of goods and services.
A measure of the environmental impact of a particular individual or organisation's lifestyle or operation, measures in units of carbon dioxide.
The process by which carbon dioxide sinks remove carbon dioxide from the atmosphere.
The processes where water bodies and living plants remove carbon dioxide from the atmosphere.
A cartoon representation of a character or person.
A system whereby all functions, roles and responsibilities in a particular area (e.g. human resources) are performed by one central department. Its services are then shared by all other departments. This can help provide consistency within a company.
A workplace agreement enshrining employees' entitlements.
The task of managing change within an organisation. Usually refers to the people side of change. One meaning of managing change refers to 'the making of changes in a planned and managed or systematic fashion'.
The steps that have been planned out to implement change management within an organisation.
A statement that outlines the purpose, values and principles that guide the organisation's activities.
Also known as the Managing Director; this is the most senior management person in an organisation.
Those people who do not belong to the military (in other words someone not in the Navy, Army or Air Force).
The change in weather, including temperature and rainfall, over a period of time.
Businesses that are owned by their members, and are set up to directly benefit the members.
Provides a definition and outline of acceptable behaviour and conduct that must be followed and also usually gives clarification of unacceptable behaviour.
Where, in dealing with employers, unions represent employees across a number of job roles or industries.
A paid advertisement shown during a designated gap in a television show on a commercial television station.
See 'Commercial television'.
A profit-making business that earns its revenue mainly from advertising during its television programs.
A fee paid for to a sales professional for each product sold, usually a percentage of the price of the product.
The typical pattern of doing things in an organisation, ‘the way we do things round here’. A set of either formal or informal values and behaviours that exist within an organisation.
The operating philosophies or principles that guide an organisation’s internal conduct as well as its relationship with its customers, partners and shareholders.
Exists when one producer has a more efficient way of combining resources to produce a good or service that gives that organisation a market advantage over its competitors.
Australia operates within a competitive global economy. A competitive economic sector results when an industry is able to compete effectively in a global market.
The ability of a company to compete effectively with other firms.
To act in accordance with the requests of another party or with legal or regulatory requirements.
Bringing together of two or more businesses to form one. By consolidating, a business hopes to be more competitive.
Actions that help yourself or others.
Change or modification to a product or service that occurs in response to consumer needs and preferences. These needs and preferences are obtained using a range of market research techniques including focus groups, data analysis and secondary researc
The user of a product, who may or may not be the purchaser.
Goods or services purchased for immediate use.
Measures put in place to cope with an unlikely but significant event, e.g. a computer breakdown or factory fire.
A principle that expects all employees of an organisation at every level to always seek out better ways to improve performance in business operations.
In a test or trial, the group that does not receive the new product or process being studies and which is compared to the group that does receive the product or process.
Convergence occurs when two or more factors come together to complement each other and lead to a positive outcome for the business. Often used in relation to a range of technologies that a business may engage to integrate and work together for a desi
The most important and fundamental of the beliefs a company stands for.
The core value of a customer. The most important value to the target audience.
The obligation or responsibility an organisation has to a specific group such as the local community, employees and the like and/or to a wider cause or issue such as the environment.
The system that sets out the rules and regulations that control companies, creating accountability.
The obligations or responsibility an organisation has to a specified group such as the local community, employees and the like and/or to a wider cause or issue such as the environment. Often referred to as corporate citizenship.
The obligations or responsibility an organisation has to a specified group such as the local community, employees and the like and/or to a wider cause or issue such as the environment. Often referred to as corporate citizenship.
A specialist advertising agency that provides inspiration and skill. Agencies and buyers often refer to advertising banners and other forms of created advertising as 'the creative'.
Borrowed funds that must be repaid with a cost known as interest e.g. loans, credit cards, overdrafts, mortgages.
Factor/s identified by a business as being crucial to the success of its long term goals and plans. Without these factors being achieved the goals will not be reached.
Factors identified by a business as being crucial to the success of its long term goals and plans. Without these factors being achieved the goals will not be reached.
To undergo (or provide) training in different tasks or skills to improve overall performance.
Oil that is produced from a reservoir (after any associated gas has been removed).
The differences in race, age, class, gender, religion and other characteristics of a country’s people.
Refers to the way individuals fit within an organisation’s values and mode of operation.
The typical pattern of doing things in an organisation. The business culture determines how different levels of staff communicate with one another as well as how employees deal with clients and customers. It's 'the way we do things round here'.  
An item built to order by combining selected components to a customer’s specifications.
A person or organisation who buys a product.
The actions and opinions of customers. These are used to develop brand planning.
An approach or attitude which emphasises and values the needs and wants of customers.
An analysis of customer opinions and trends in customer buying.
Process that provides time and place benefits for the customer pre-transaction, during the enjoyment of the product and post-transaction.
Developing changes in products or services as a result of customer demands or expectations.
An approach or attitude which emphasises and values the needs and wants of customers.

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