While online presence may be critical to business success, other sectors also need to back this up with a strong ‘experiential’ presence for their consumers.  Cosmetics tenants are considered to be one of the most highly sort after in the commercial property market and one of the few sectors making money in bricks and mortar retailing. Read the article here and check out our L’Oreal case study on how their retail success is supported by a strong online marketing strategy.

With print advertising having a diminishing relevance for companies, online presence is key for a brand to succeed – particularly if you are trying to reach a younger audience.  Read our Reckitt Benckiser case study on Taking a Brand Online.

Just last week, news broke of the new purchasers of struggling TV network, Channel TEN. Beating bids from our own media moguls, including Lachlan Murdoch, Ameríca’s biggest commercial network CBS will take ownership of Australia’s smallest network. Read the article on what that means for the Australian media landscape and refer to our case studies on Network TEN for further information.