7-Eleven introduced the convenience store concept to Australia in 1977 and today remains the worlds 1st choice for convenience. Our doors are always open providing the community with fast, friendly service in a clean, safe environment. Home to the world famous Slurpee, munch and the convenience products and services you have come to expect.
1927 Southland Ice Company
In addition to selling blocks of ice to refrigerate food, Johnny Green, an enterprising employee, began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born.
1946 A New Name
The company’s first convenience outlets were known as Tote’m stores since customers “toted” away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote’m became 7-Eleven to reflect the stores’ new, extended hours – 7 a.m. until 11 p.m. seven days a week.
50's & 60's An Expanding Time in America
The post war boom in America saw the massive expansion of 7-Eleven convenience stores across the country.
Customers demanded choice both in products they wanted to purchase and the times they wanted to shop.
1977 Australian 7-Eleven
The first Australian 7-Eleven store opens 24th August 1977 in the Melbourne suburb of Oakleigh.
1978 We include Brunswick & Caulfield
The first 24 hour site opens in Brunswick, Melbourne and the first franchised site opens in another Melbourne suburb, Caulfield.
1981 We arrive in Sydney
Our first store in Sydney in Botany Road Waterloo opened on September 1st, 1981.
1982 First Brisbane Store
The first store in Brisbane opened at Redcliffe in 1982.
1986 100th Store
7-Eleven Australia’s 100th store was opened in Sunshine.
1996 Melbourne CBD
The first CBD store opens in Melbourne Central August 16th.
2000 New Acquisition
7-Eleven purchases Burmah fuel sites.
2003 300th Store
7-Eleven’s 300th store at 234 George Street, Sydney opened its doors to the public for the first time on Friday 11th July, 2003. The celebrity appearance of Freddo, Elvis and most notably Shane Warne were one of the major highlights.
2005 350th Store
Store number 350 opens in Graceville Queensland.
2007 30 years in Australia
7-Eleven celebrates 30 years in Australia.
2008 Franchisor of the Year
Awarded Franchisor of the Year.
2009 and beyond
These days 7-Eleven is serving 96 million customers a year and achieving sales approaching $1.5b.