Case Study Pages:
Creating a sustainable business
This Case Study focuses on the importance of creating a sustainable business. It outlines Westpac's commitment to sustainability concerning its stakeholders, that is, its employees, customers, the environment and the community.
As a result of reading this Case Study, students should be able to:
- Understand what is meant by sustainability
- Explain the concept of corporate social responsibility and how this is important to business success
- Discuss the concept of stakeholders and a business' responsibility to each stakeholder group.
The catchphrase of the 1980s was 'Greed is good'. Times have changed, however, and today's catchphrase is 'Green is good'.
Sustainability is more than just a philosophy, it is good business practice.
A company only performs as well as the people it comprises.To create long-term shareholder value, a company must attract and retain the finest talent.
Satisfied customers are crucial to business success. But what satisfies a customer?
Environmental concerns are one of the most pressing issues for business today.
Being socially responsible means making a positive contribution to the community.
Sustainability and corporate social responsibility are more than just buzz words.
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