Tuesday, March 26, 2019
Case Studies » Featured Case Studies » Case Studies » Telstra: Implementing market-based management - Conclusion

Telstra: Implementing market-based management - Conclusion

Conclusion

Telstra has adopted a Market Based Management approach to provide better services to customer segments and to give it the competitive edge over other telecommunications companies in the marketplace.

It has responded to the changing needs of the Australian community and transformed from a technology focused organisation to a customer focused organisation.

Through extensive research and focus on its customer needs, Telstra devised the Next G™ network, Australia's fastest and most extensive national mobile network, bringing more Australians together through telecommunications.

 

(Page 7 of 7)
Associated with:
Learning Area(s):
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Management Skills | Role of planning
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 4

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