Saturday, January 19, 2019
Case Studies » Featured Case Studies » Case Studies » Telstra: Implementing market-based management - The expanding marketplace

Telstra: Implementing market-based management - The expanding marketplace

The expanding marketplace

Since its inception at the turn of last century, Telstra (or PMG as it was known then) has shifted its concentration from being a technology and product focused organisation to becoming a customer focused company practising Market Based Management (MBM). Telstra has adopted a market based management approach to give it a competitive advantage in an ever changing telecommunications market: a market that is constantly changing as a result of technology, competition and growing telecommunications product penetration.

 

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Associated with:
Learning Area(s):
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Management Skills | Role of planning
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 4

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