Thursday, June 20, 2019
Case Studies » Featured Case Studies » Case Studies » MLC: Leading the evolution of financial advice

MLC: Leading the evolution of financial advice

Leading the evolution of financial advice

MLC is one of Australia's largest financial institutions. It has become a leader in the financial services industry by developing and championing a new advisory business model designed to encourage industry transparency and increase customer confidence.

After reading this Case Study, students should be able to:

  • Understand the importance of having a wealth management strategy 
  • Explain the importance to the industry of the new business model
  • Discuss the different methods MLC used to bring the issue to the media's, industry's and public's attention

Introduction

What are your long-term goals?

What is financial planning?

The changing economic climate has led to a greater need for every Australian to be financially aware and have a financial strategy.

A new advisory business model

Historically, a financial adviser was a sales person trading in financial products (investments and insurance).

Developing new products and services

MLC has invested in developing new products and services to support its position on industry change.

Taking the brand to the industry

The fee-for-service business model and a commitment to offering a clear, transparent and understandable pricing structure is a key part of MLC's brand.

Conclusion

MLC has taken a leadership position within the financial services industry.

 

(Page 1 of 7)
Associated with:
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Change Management | Leadership and change
  • Entrepreneurship/Innovation | Product/service innovation
  • Financial Reports and Analysis | Personal financial management
  • Marketing | Market research methods/analysis
  • Marketing | Product development
From: Edition 3

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
 
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

SPECIAL OFFER - LAST STOCK CLEARANCE
Purchase a print version of Edition 7 for yourself or additional copies for your school! 
 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 5577 in Australia and 0800 990 999 in New Zealand.

What's New?

 

New Edition 7 case studies available now!

Buy a printed copy of Edition 7 case studies.

Subscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Tell us your favourite case study?

What Is your Favourite Edition 7 Case Study?

Log in / log out