Friday, February 15, 2019
Case Studies » Featured Case Studies » Case Studies » McDonald's: Creating effective stakeholder relationships - Conclusion

McDonald's: Creating effective stakeholder relationships - Conclusion

Conclusion

McDonald's NZ is a successful player in the highly competitive quick-service restaurant market. This is due to its relationships with key stakeholders which uphold the company's principles of quality, consistency and service, coupled with continuing responsiveness to market demands. The business model is maintained through the selection of quality franchisees. The success of McDonald's NZ contributes to success for all stakeholders and the New Zealand economy as a whole.

 

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Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Franchising
  • Business Structure and Organisation | Organisational structures:overview
  • Communication | Effective communication models
  • Human Resource Management | Training and development systems and programs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | Materials management
From: Edition 7

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