Case Study Pages:
Human resources to meet emerging business needs
This Case Study introduces students to KFC and its franchise operations. It considers the employment brand, U+KFC and its alignment with KFC’s strong company culture. The Case Study examines the way human resource management has been adapted to meet the changing needs of KFC.
As a result of reading this Case Study students should be able to:
- Understand the operation of KFC and the role played by Human Resources
- Appreciate the unique features of the KFC company culture
- Analyse the employment brand of U+KFC and how and why it was developed
- Recognise the advantages to the business of the online recruitment process and the web-based training.
The fast food revolution commenced in Australia in April 196Since launching the first restaurant in Sydney, with a staff of just 25, KFC has grown to 600 stores in Australia and New Zealand.
A company culture describes the way a company’s owners and employees think, feel and act. KFC company culture is a direct result of the company’s vision and values.
In 2007 the U + KFC brand was launched. This is a specific employment brand used for recruitment, training and careers.
KFC has developed an e-recruitment tool which gives potential employees the ability to apply for a job online.
KFC, like the YUM! parent organisation, has a strong focus on building people capability.
KFC has elevated ‘the power of its people’ as its secret ingredient for success.
Developing a strong company culture
Creating an employment brand
The online recruitment process
Effective training and development