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Ernst & Young: Entrepreneurs - shaping the future of Australia

Entrepreneurs - shaping the future of Australia

This Case Study introduces the concept of entrepreneurship. It outlines the nature of Ernst & Young Australia and its position as part of the global Ernst & Young and provides real life examples of entrepreneurs in action through the Ernst & Young Entrepreneur of the Year Awards.

As a result of completing this Case Study students should be able to:

  • Understand and apply the term entrepreneur
  • Explain some benefits that entrepreneurship brings to the Australian economy 
  • Analyse and apply criteria for successful entrepreneurship 
  • Grasp the role a company such as Ernst & Young can play in fostering innovation within business.

Introduction

Schoolies Week, boutique modelling and fast ferries - what do they have in common?

The market sections in Australia

The three markets in which Australian business can typically be categorised into three groups.

What makes an entrepreneur

Got an idea for a new product or service? Or maybe you have an idea to vary a product that already exists?

Why are entrepreneurs important to Australia?

Entrepreneurship brings a vital dimension to the Australian economy.

Why are entrepreneurs important to Ernst & Young?

Ernst & Young recognise that entrepreneurs are the 'engine room' of the Australian economy.

Ernst & Young and the Entrepreneur of the Year Awards

Ernst & Young presents the Entrepreneur of the Year Awards to innovative and successful entrepreneurial business people.

Ernst & Young and the Entrepreneur of the Year Awards

ModelCo, Austal, Youth off the Streets and BreakFree

Entrepreneurship and Ernst & Young's business

Businesses pass through a number of stages as they develop.

Conclusion

Entrepreneurs are responsible for significant economic growth, creating employment and wealth and enabling Australia to compete on the world stage.

 

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