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Coca-Cola: Water, water everywhere... - Ensuring sustainability

Ensuring sustainability

As part of its ongoing operations CCA has identified three main environmental objectives; sustainable water management, efficient energy use and a reduction in packaging and post-consumer waste.

Sustainable water management

There is ongoing concern at the environmental costs arising from the packaging and distribution of bottled water. Critics argue that the unnecessary transport of water leads to increased carbon emissions. The water used in CCA's bottled water products is sourced locally - from within around two hours' drive of their production plants. The bulk of their water is purchased at market rates from small businesses or farmers. Sourcing water locally means minimal environmental negatives, such as carbon emissions that come from unnecessary transportation of water.

Efficient energy use

Measures such as increased efficiencies in water use, less waste in plant operations and harvesting rain water (at Northmead and Eastern Creek) have helped CCA to maintain world's-best practice in the global Coca-Cola system, with just 1.55 litres of water used per litre of product in Australia.

CCA has installed a range of energy saving devices, resulting in electricity consumption for lighting declining by 30 to 40 percent. CCA expects energy saving programs to reduce greenhouse gas emissions by more than 2,000 tonnes of carbon dioxide a year. CCA is also a significant user of Green Power.(See note 4)

Reduction in post-consumer waste

CCA are partnering with key customers as part of the Refresh, Recycle, Renew program to implement public place recycling at venues such as theme parks, shopping centres and public events. Through further research and development, Coca-Cola is also working to ensure that packaging requires less glass and PET plastic. In 2007, over 25 million kilograms of plastic will be eliminated through packaging redesigns.(See note 5)


The Coca-Cola Company Climate-Energy Fact Sheet.

The Coca-Cola Company and Bottled water Fact Sheet 4.22.


(Page 6 of 7)
Associated with:
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Global Business | Ethical global management
  • Global Business | Types of global business/expansion
  • Marketing | Ethical/legal marketing decisions
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Promotion strategies and their application
From: Edition 4

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