Saturday, October 21, 2017
Case Studies ยป By Edition

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Innovation, ideas and solutions for a modern world This Case Study investigates how 3M has developed a culture of innovation that drives new product development throughout its global operations.  It examines the process of innovation at 3M and investigates how the company’s workplace culture and management strategies encourage and support staff to be active members of its entrepreneurial culture. As a result of reading this Case Study students should be able to: Discuss the role…
Associated with:
3M
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Communication | Effective communication models
  • Communication | Team-based communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Performance management
  • Management Skills | Communication
  • Management Skills | Role of leadership
  • Management Styles | Effective styles in management situations
  • Marketing | Product development
  • Operations Management | Quality management approaches
From: Edition 6
Managing a franchise-based business This Case Study investigates how 7-Eleven Australia manages a franchised-based business. It examines how 7-Eleven Australia has successfully implemented a long-term strategic plan to improve operations and how it uses market research, ICT systems and other strategies to improve operational performance. By reading this Case Study students should be able to: Explain the major issues associated with managing a franchise-based business  Describe the strategies implemented by 7-Eleven Australia to improve operational…
Associated with:
Learning Area(s):
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Franchising
  • Change Management | Change issues for business
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Human Resource Management | Training and development systems and programs
  • Management and ICT | Managing technological change in the workplace
  • Management and ICT | The impact of technology on business
  • Marketing | Distribution including Internet based approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Promotion strategies and their application
  • Operations Management | High-end technology based operations systems
  • Operations Management | Ops management evaluation including use of KPIs
  • Operations Management | Quality management approaches
From: Edition 5
Revitalising the Slurpee brand This Case Study investigates how 7-Eleven Australia revitalised the Slurpee brand. It examines how 7-Eleven Australia undertook extensive quantitative and qualitative market research to ascertain customer perceptions of its brand and how it developed and implemented a marketing strategy to revitalise the brand and accelerate sales. By reading this Case Study students should be able to: Describe the marketing strategies undertaken by 7-Eleven Australia to investigate the Slurpee Brand  Explain the…
Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Entrepreneurship/Innovation | Product/service innovation
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 6
Addressing changing food values through market research This Case Study focuses on the affect of society's changing food values on the quick service restaurant industry. It outlines McDonald's Australia's commitment to address those changing values by ascertaining market needs and providing more choice for the consumer. As a result of reading this Case Study, students should be able to: Understand the importance of meeting stakeholder needs in a changing business environment Understand the importance of…
Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Marketing | Ethical/legal marketing decisions
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 4
Meeting the challenges of operating in Australia and internationally This Case Study profiles the formation and market positioning of Woodside, Australia's largest publicly traded oil and gas exploration and production company. After reading this case study, the student should be able to: Understand that it makes good business sense to develop a market position in a global context  Explain some benefits of an Australian company's global expansion to Australia's economic and social fabric, and benefits…
Promoting stronger communities This Case Study profiles a range of initiatives undertaken by Alcoa, a large global resources and manufacturing company, to promote stronger communities. A range of strategies and policies has been introduced by Alcoa recognising that a business organisation plays a part in developing prosperous and sustainable communities. As a result of reading this Case Study, the student should be able to: Understand the concept of social responsibility and how a business can…
Building and executing an effective corporate strategy This Case Study will profile the substantial management change undertaken by Alinta, a large Western Australian energy company. They were faced with a dynamic operating environment that required the development of a clear strategy to ensure the future success of the business. As a result of reading this Case Study, students should be able to: Understand the pressures for change on large-scale organisations  Analyse effective change management in…
Embedding the brand through the business This Case Study includes an overview of one of the largest banks in the world and outlines how research and planning have led to effective brand planning and marketing strategies. It investigates how to create and manage a brand; align the brand and the product; take the brand to the customer; build the brand into the business; and develop a recognisable and valued brand. After reading this Case Study…
Building the logistics of a nation This Case Study profiles how Australia Post has built up a successful third party logistics business to meet changing customer requirements. The organisation has implemented a range of different operational management strategies in order to meet customers' national and international warehousing, fulfilment and distribution needs. As a result of reading this Case Study, students should be able to: Understand the business of logistics Outline how Australia Post has used…
Open for business This Case Study will enable you to understand the role of DEST (as part of the Public Service) and its importance to Australia. As a result of reading this Case Study, students should understand: The role of DEST and of the public service How the 'Open for business' philosophy underpins the relationship between DEST employees and its stakeholders The positioning of DEST as an Employer of Choice. Introduction The Australian Government's engagement…
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The role of business in the economy
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Employee Relations | Proactive employee relations
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Human Resource Management | Human resource planning
  • Human Resource Management | Performance management
  • Human Resource Management | Training and development systems and programs
  • Management Skills | Role of leadership
  • Operations Management | Quality management approaches
From: Edition 3
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