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Case Studies » Featured Case Studies » Case Studies » carsales.com.au: Effective business strategy for online success - Planning continual business growth

carsales.com.au: Effective business strategy for online success - Planning continual business growth

Planning continual business growth

The following quote by the CEO, Greg Roebuck, gives us some insight into the future of carsales.com.

The long term business strategy is to continue to protect and grow the core business (automotive related products and services), while extending and enhancing carsales.com’s capability within aligned channels, markets and geographies. It expects to experience growth as the demand for online services across a broad range of products increases compared to print media. As an innovative business new products will be developed such as the previously highlighted mobile phone site that enhances advertising delivery capability. In addition the increasing quantity of data and pricing information will allow carsales.com to leverage into numerous growth opportunities. The future looks bright to say the least!

 

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Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Significance of business
  • Business Environment | The business life cycle
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Entrepreneurship/Innovation | The role of the entrepreneur
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Small Business | Small business and entrepreneurship
  • Small Business | Starting a small business
From: Edition 6

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