Case Study Pages:
Promoting stronger communities
This Case Study profiles a range of initiatives undertaken by Alcoa, a large global resources and manufacturing company, to promote stronger communities. A range of strategies and policies has been introduced by Alcoa recognising that a business organisation plays a part in developing prosperous and sustainable communities. As a result of reading this Case Study, the student should be able to:
- Understand the concept of social responsibility and how a business can behave as a good corporate citizen
- Outline the importance of developing economically sustainable policies
- Explain strategies and processes to promote stronger communities
Alcoa is a global resources and manufacturing company that operates in 43 countries with 131,000 employees and revenues of US$23.5 billion in 2004.
Alcoa World Alumina Australia (Alcoa) has been operating in Australia since 1963 and provides employment for around 6000 employees and 1500 contractors.
Alcoa's commitment to responsible corporate citizenship is guided by the corporate vision statement: 'Alcoa aspires to be the best company in the world'.
Employee and company involvement in community service can lead to greater trust, more vibrant communities and enhanced workplace relationships.
Alcoa has taken a planned and targeted approach to the advancement of corporate social responsibility in Australia with an emphasis on partnering with communities to build community capacity.
Approaches to ethics and social responsibility
Promoting sustainability in local communities
Promoting volunteering and employee involvement