Monday, August 19, 2019

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Australian and New Zealand Case Studies with Business News

 

 This area contains all the current case studies - plus all the case studies from previous editions. Don't forget to check out the learning activities and teaching hints & strategies in the Learning Resources section.

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(6 votes)
When two brands transition to one 'Powerbrand' This Case Study discusses the rebranding of two household names, Preen and Napisan into the global brand Vanish. It looks at how these changes were made and how they were communicated in the marketplace. As a result of reading this Case Study, students should be able to: Understand the challenges of rebranding a successful product  Explain the brand attributes of Napisan, Preen and Vanish and how these are…
Associated with:
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Significance of business
  • Business Environment | Types of large organisations
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Global Business | Drivers of globalisation
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 6
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(4 votes)
Enhancing Yellow's advertising model This Case Study examines the growth and development of Yellow, given developments in information and communications technology. It focuses on the new advertising based, business model that has emerged, highlighting its benefit to the company, its business customers and consumers in general. As a result of carefully reading this Case Study, students should be able to: Describe the concept of advertising and its context at Yellow  Identify factors that led to…
Associated with:
Learning Area(s):
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Public Relations | PR Tactics and their application
From: Edition 4
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(4 votes)
Investing for the future This Case Study examines one of Australia's largest financial services groups and explores how it provides investment services and products that assist many Australians with their wealth management. As a result of reading this Case Study, students should be able to: Understand the characteristics of a financial services group related to investment Identify the main asset classes for individual and small business financial management  Analyse the significance of investment to the…
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(3 votes)
Saving for the future This Case Study profiles Suncorp, one of Australia's leading financial companies. Suncorp provides financial solutions for individuals and small medium-sized enterprises in the areas of banking, insurance, investment, superannuation and financial planning. As a result of reading the Case Study, the student should be able to: Understand the importance of savings Identify how savings can be held in a range of bank accounts  Recognise the role of savings in providing funds…
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(12 votes)
Implementing market-based management Australians connect with each other through various forms of telecommunications. Whether it be the internet, telephone, mobile telephone or SMS messaging, the majority of Australians have embraced a wide variety of technology to enable them to keep in touch with their families, loved ones and conduct business from many places in the world. Australian telecommunications provider Telstra has undertaken a significant change in its marketing practices over recent years to better meet…
Associated with:
Learning Area(s):
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Management Skills | Role of planning
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 4
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(6 votes)
Bringing experience to future leaders: The Student Challenge This Case Study discusses the development, launch and promotion of the Institute's annual Student Challenge, explaining how and why the Challenge was developed, the benefits this brings to both the Institute and participants, and how the Challenge works.   As a result of reading this Case Study, students should be able to: Discuss how the Institute engages and motivates students  Describe the importance of corporate social responsibility…
Learning Area(s):
  • Business Environment | Significance of business
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Careers | Career training and development
  • Careers | Choosing a career
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Management Accounting | Accounting systems in practice
  • Marketing | Distribution including Internet based approaches
  • Marketing | Market research methods/analysis
  • Marketing | Promotion strategies and their application
From: Edition 6
Rate this item
(7 votes)
Influencing Australian business This Case Study looks at the ways in which Chartered Accountants, supported by the Institute of Chartered Accountants in Australia, support business and the Australian economy as well as global business. It also looks at the role of leadership and quality maintenance within the profession. As a result of reading this Case Study, students should be able to: Explain the role Chartered Accountants play in supporting business and the economy  Discuss how…
Learning Area(s):
  • Business Law | Business obligations under selected legislation
  • Business Law | Impact on business
  • Business Law | Proactive business and the law
  • Careers | Career training and development
  • Careers | Choosing a career
  • Careers | Graduate programs
  • Change Management | Leadership and change
  • Communication | Effective communication models
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Financial Reports and Analysis | Ethical/legal accounting
  • Global Business | Drivers of globalisation
  • Global Business | Ethical global management
  • Global Business | Types of global business/expansion
  • Management Accounting | Accounting systems in practice
  • Management Skills | Communication
  • Management Skills | Role of organisation
  • Marketing | Promotion strategies and their application
From: Edition 5
Rate this item
(8 votes)
The role of professional accounting in business Accountability, transparency and ethics in business and financial reporting have become more important than ever in the wake of the global financial crisis. Professional accountants are crucial business advisors, helping protect the interests of stakeholders in every industry. The Institute of Chartered Accountants is at the forefront of promoting and ensuring ethical business practice, with Chartered Accountants working in every industry and sector. As a result of reading the Case Study, students should be…
Learning Area(s):
  • Business Environment | Stakeholders
  • Careers | Choosing a career
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Risk Management
  • Financial Reports and Analysis | Analysis of financial reports and information
  • Financial Reports and Analysis | Ethical/legal accounting
  • Financial Reports and Analysis | Types of financial reports
From: Edition 7
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(5 votes)
Turning an idea into successful reality This Case Study profiles the growth of the highly successful Vetservice Group, discussing the role of the entrepreneur and the business's entry into, and growth within, the marketplace. As a result of reading this Case Study, the student should be able to: Explain the significant role of the entrepreneur to the economy and the importance of developing innovative business practices  Understand that it makes good business sense to develop…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Communication | Technology and communication
  • Employee Relations | Proactive employee relations
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Entrepreneurship/Innovation | The role of the entrepreneur
  • Human Resource Management | Training and development systems and programs
  • Management and ICT | The impact of technology on business
  • Marketing | Distribution including Internet based approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Small Business | Small business and entrepreneurship
  • Small Business | Starting a small business
From: Edition 3
Rate this item
(6 votes)
Smart money management - the Visa Debit and Prepaid cards This Case Study introduces to students to Visa Inc., the world's largest retail electronic payments network. It outlines the features of Visa Debit and Prepaid cards, and their usefulness in assisting an individual’s financial management. Visa's recent technological innovations to improve card security are also examined. As a result of reading this Case Study the student should be able to: Appreciate the role Visa plays…
Associated with:
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Financial Reports and Analysis | Personal financial management
  • Global Business | Types of global business/expansion
  • Management and ICT | The impact of technology on business
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | High-end technology based operations systems
From: Edition 4
Rate this item
(8 votes)
Creating a sustainable business This Case Study focuses on the importance of creating a sustainable business. It outlines Westpac's commitment to sustainability concerning its stakeholders, that is, its employees, customers, the environment and the community. As a result of reading this Case Study, students should be able to: Understand what is meant by sustainability  Explain the concept of corporate social responsibility and how this is important to business success Discuss the concept of stakeholders and…
Rate this item
(4 votes)
Meeting the challenges of operating in Australia and internationally This Case Study profiles the formation and market positioning of Woodside, Australia's largest publicly traded oil and gas exploration and production company. After reading this case study, the student should be able to: Understand that it makes good business sense to develop a market position in a global context  Explain some benefits of an Australian company's global expansion to Australia's economic and social fabric, and benefits…
Rate this item
(9 votes)
The benefits of global expansion This Case Study focuses on globalisation and investigates how WorleyParsons has managed its growth as a dynamic, internationally competitive global organisation. It examines how WorleyParsons has grown through a series of acquisitions and how it uses joint ventures and strategic alliances to provide services to the hydrocarbons, energy, resource and complex process industries. By reading this Case Study students should be able to: Outline the concept of globalisation and discuss…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Environment | Significance of business
  • Business Environment | The external environment
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Communication | Effective communication models
  • Communication | Team-based communication
  • Communication | Technology and communication
  • Global Business | Drivers of globalisation
  • Global Business | Ethical global management
  • Global Business | Types of global business/expansion
  • Human Resource Management | Diversity management
  • Human Resource Management | Ethical/legal HR management
  • Human Resource Management | Human resource planning
  • Human Resource Management | Induction
  • Human Resource Management | Recruitment and selection
From: Edition 4
Rate this item
(10 votes)
Reach for a brighter future This Case Study examines the charity Youth Off The Streets, its development and operations. It discusses the importance of running a charity like any other business and looks at the development of one of its most ambitious projects: the building of the Macquarie Fields Youth Centre. As a result of reading this Case Study, students should be able to: Understand the importance of entrepreneurship in business  Discuss the importance of…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Change Management | Strategic planning
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | The role of the entrepreneur
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 7
Page 6 of 6

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