The Bachelor and reality based advertising
Channel Ten was one of the first stations to introduce reality-based advertising with the hugely popular program Big Brother. We now see a plethora of programs that use the same model such as the current series The Bachelor
and the soon-to-air The Bachelorette. These programs offer a huge amount of opportunities for businesses to showcase their products and/or services to an influential demographic.
Read our case study on Network Ten reality-based advertising here.
A sharing economy
Many businesses like Go-Get, Uber and Airbnb are thriving in the increasingly popular ‘sharing economy’ model. A sharing economy works on a decentralised marketplace or peer-to-peer type transactions. This recent boom is opening up to a number of new businesses and entrepreneurs such as Justin Hales who set up Camplify who are responding to infrequently used goods that have the potential to make money for their owners. With so many Australians having goods that they could be earning extra cash by renting out to others, is there room for even more of these sharing economy start-ups to hit the marketplace?
Read our case study on entrepreneurship which discusses the role of the entrepreneur and the business's entry into, and growth within, the marketplace.