Friday, 10 October 2014 11:18

Product placement in the age of social media

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Social media has fast become a huge platform for marketers and PRs to create brand awareness. Similar to traditional celebrity endorsements, social media is now a popular place for product placement. Check out the Mumbrella article about product placement in social media at Read the Fujitsu case study Marketing through Celebrity Sponsorship Marketing through Celebrity Sponsorship that highlights the benefits of celebrity endorsement for a product or company.

Last modified on Tuesday, 04 November 2014 11:30