Inspired by Olympic runner Sarah Attar from Saudi Arabia who competed while wearing a hijab and Amna Al Haddad, a weightlifter from the United Arab Emirates who made it to the Rio Olympics, Nike has launch a new hijab to its sporting goods range. The announcement has come with mixed reactions (read here) despite the sportswear giant being known for its product innovation.

Read our business case study – Nike: Product development from concept to customer.