Friday, 25 March 2022 13:54

New rules for health influencers

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The Therapeutic Goods Administration has announced new rules shaping the way influencers speak about certain health products. This is set to have a major impact on influencers who spruik a range of products from health services through to vitamin supplements, skin care and sun creams. Celebrity and influencer endorsement maintains an increasingly important component of a marketing and promotional strategy for businesses. Find out more in our case study Fujitsu General: Marketing through celebrity sponsorship.

Last modified on Monday, 04 April 2022 14:01