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McDonald’s is promoting its recent ‘McMate’ burgers in an ad which sees customers take over a McDonald’s kitchen to prepare the burger.
McDonald’s listened to their stakeholders’ desires and had consumers suggest the ingredients for two new burgers (one chicken and one beef burger) as well as come up with the name for the burger.
View the McMate ad at https://www.youtube.com/watch?v=Vhn0tRhxxn0#t=12 and read the McDonald’s case study ‘Addressing changing food values through market research’
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