Monday, 11 November 2019 15:55

Everything old is new again

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Fast-food franchise KFC is revitalising its old name ‘Kentucky Fried Chicken’ in Australia. Unclear exactly why the company is reverting to its original name, which was ditched back in 1991, it is certainly a nod to its nostalgic roots. Also gone is the slogan 'It's Finger Lickin' Good', which is due to be replaced with 'So Good'. Read our KFC (or now, Kentucky Fried Chicken) case studies here.

Last modified on Monday, 11 May 2020 15:56