As part of its ‘Move to Zero’ sustainability strategy, in the United States, Nike has introduced its ‘Nike Refurbished’ circular consumer initiative. Shoppers can return their Nike shoes where Nike Refurbished will tidy them up and categorise them for resale or have them responsibly disposed of through Nike Grind – a program where shoes are recycled into other products such as gym flooring and indoor courts. Read our case study on Nike Responsibility.