Sunday, 15 June 2014 13:09

Westpac launches Emergency Cash Service

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The miserable moment of discovering a wallet is lost is recreated in a new ad for Westpac’s Emergency Cash service. The ad campaign, ‘Lost wallet? Don’t lose it…’ highlights people’s reactions to losing their wallets in a variety of situations.

The ad aims to position Westpac as a bank that cares.  To read more about Westpac’s customer commitment and approach to customer satisfaction, read the Westpac ‘Creating a sustainable business - Sustainability and customers’ case study at

To view the new ad campaign, visit

Last modified on Monday, 01 September 2014 13:10