Tuesday, December 10, 2024
News ยป Contextual Banking
Saturday, 20 June 2015 08:27

Contextual Banking

Rate this item
(0 votes)

 

According to Westpac’s head of digital marketing, Simon Marks, very few brands have yet to master personalisation as relevancy was flagged as one of the next key objectives for marketers at a recent conference held at NSW Art Galleryrecent conference held at NSW Art Gallery.  Mr Marks said that ‘contextual banking’ was its next target.  “No one has got personalisation right, and context is key,” Marks said. “We are moving to contextual banking and that is understanding the customer in the moment.”

Read our Westpac banking case study online herehere

Last modified on Thursday, 03 December 2015 08:50

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

News archive

« December 2024 »
Mon Tue Wed Thu Fri Sat Sun
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31          

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Log in / log out