Community involvement for large corporates is becoming increasingly important. Companies that encourage community involvement not only distinguish themselves from their competitors but improve the happiness of their employees and build customer loyalty at the same time. New Zealand company Heinz Watties has a very active community engagement program teaming up with charities such as Rise Against Hunger and The Salvation Army. Read about their community engagement here
and our Heinz Watties case study Proving large companies can be agile
.